Market factors impacting the product – PESTLE analysis

PESTLE analysis enables you to think through market factors/climate that may impact product strategy. It’s a useful way to evaluate external factors that may need to be considered in charting the product’s future.

Political – Eg: New government policies, political stability, trade agreements, Brexit

Economical – Eg: Inflation rates, exchange rates, interest rates, unemployment rates

Social – Eg: demographic shifts, change in user behavior & attitudes (Eg: gig economy/creator economy)

Technological – Eg: advances in quantum computing, natural language processing (Eg: GPT-3)

Legal – Eg: Employment laws, privacy regulations, anti-trust laws, discrimination laws

Environmental – Eg: climate changes, new environmental policies, market expectations for corporate social responsibility