{"id":520,"date":"2021-05-28T03:43:45","date_gmt":"2021-05-28T03:43:45","guid":{"rendered":"https:\/\/deepika-gprakash.com\/?p=520"},"modified":"2021-05-28T03:43:46","modified_gmt":"2021-05-28T03:43:46","slug":"product-positioning-go-to-market","status":"publish","type":"post","link":"https:\/\/deepika-gprakash.com\/?p=520","title":{"rendered":"Product Positioning\/ Go To Market"},"content":{"rendered":"\n

Things to assess for a successful product launch – <\/p>\n\n\n\n

  1. Have a clear marketing objective and KPI<\/li>
  2. Understand the what and the why – refer to understanding the problem<\/a> for a pre-requisite assessment<\/li>
  3. Understand company mission and product Vision<\/li>
  4. Understand the target customer – this is crucial for product positioning and to optimize advertising budget. <\/li>
  5. Understand product differentiators – make sure to leverage the company’s brand position\/strength as well<\/li>
  6. Understand the market and competitors<\/li><\/ol>\n\n\n\n

    Porter’s 5 forces is a great way to assess this: <\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    7. Partners and Distribution, if relevant – understanding of all stakeholders required and logistics<\/p>\n\n\n\n

    8. Other considerations – localization, regulations, buying power in a new market\/country, local culture, legal, PR, office space, internet infra, customer service<\/p>\n\n\n\n

    9. Evaluate options for beta launch (preferably a small test) and gather feedback<\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Things to assess for a successful product launch – Have a clear marketing objective and KPI Understand the what and the why – refer to understanding the problem for a pre-requisite assessment Understand company mission and product Vision Understand the target customer – this is crucial for product positioning and to optimize advertising budget. Understand […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-520","post","type-post","status-publish","format-standard","hentry","category-product-thoughts"],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/deepika-gprakash.com\/index.php?rest_route=\/wp\/v2\/posts\/520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deepika-gprakash.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deepika-gprakash.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deepika-gprakash.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/deepika-gprakash.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=520"}],"version-history":[{"count":1,"href":"https:\/\/deepika-gprakash.com\/index.php?rest_route=\/wp\/v2\/posts\/520\/revisions"}],"predecessor-version":[{"id":523,"href":"https:\/\/deepika-gprakash.com\/index.php?rest_route=\/wp\/v2\/posts\/520\/revisions\/523"}],"wp:attachment":[{"href":"https:\/\/deepika-gprakash.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deepika-gprakash.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deepika-gprakash.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}